A B2b outreach agency with A fresh approach to lead gen
our specializations
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Outsourced Email outreach
Creative, intentional outreach that is truly….yes, truly designed and customized for your unique situation. We’re a fan of interesting messaging that makes people notice, and our software provides both automation and reliable integration with Hubspot.
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sales enablement
We’re ready to step in and collaborate with, supplement, train and ENABLE your in-house staff. That’s what makes our work fun. Sales Enablement is all about establishing a process that is intentional, functional and results driven.
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Hubspot design and administration
Hubspot can be designed to work for you. We help cleanse data, customize user experience, design automation, and dashboard relevant data. We know Hubspot is a beast, but it’s OUR beast.
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Outsourced BDR/SDR engagement
Let’s divide and conquer who is doing what, when it comes to prospecting, future follow-up, prospect interaction (calling, LinkedIn), running Discovery Meetings and Deal Management.
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Data Mining/Prospect List Building
Yep, we’re happy to do the data mining necessary to build your entire database of contacts that you’d like to send outreach to. We take a discerning approach to bringing in data to your CRM and use AI software that we trust.
our philosophy
Jen Alexander, Principal and CEODespite common assumptions, email outreach can (and should) be done in a personable way…and must carry the values, voice and vibe of both the company and the “sender” themselves.
Our job is to help you craft outreach that speaks to who you are, what you do and what interactions will be like if your prospect chooses to engage. Make them respect and care enough to actually respond, and they will. That’s step 1.
This focus on the Persona (“sales spokesperson” outreach is designed to be sent from, in their name) is crucial and often dismissed by other agencies, frankly. Email may be in bulk, but we strive to make it a personal experience where the virtual wall is broken…in a good way. Why? Because those that respond to “the call” often have the same values as the Sender…as YOU. Only then will they even notice or trust the value-add you present, or the differentiator, or the call to action.
Email outreach, even COLD email outreach is effective when it’s seen as a long play. If you want an agency to simply generate immediate meetings, well, okay. But IF you also prefer an agency figure out how to build a community where your email, your services, and your word is respected…even better. This is what it takes to create a true lead gen funnel where prospect interactions help to build your lead list for the future.